At Harrods

At Harrods

At Harrods

Design and set up the new Designer Collections plinths at Harrods.

To showcase beautiful pieces, the plinths have been designed using luxury materials and exclusive to Harrods such coloured resin.

Design and install of a display for New York Fashion Week:

To celebrate Fashion Week the New York way, the idea was to get inspired by the sleek black and white style of the iconic city.

The wall fixture and plinths are made like a chessboard, with the optical illusion created by the different heights and colours.

The styling and the products displayed are reinforcing the illusion.

Design and set up of a display in the Egyptian Escalators at Harrods.

To create an homage to the staple components that make up the DNA of a man’s wardrobe, showcases were designed and then ornamented with X-rays graphic design backdrop as a nod of wardrobe.

Products were carefully selected to be displayed in each frame following a brand that was specific to every floor of the Egyptian Escalators.

Set up and styling of the Mary Katrantzou pop-up in Harrods:

The pop-up is an echo to the printed garments of Katrantzou’s SS16 collection.

Free standing discs are used to add dimension to the vibrant designs of the Greek couturier.

At Harrods

Design, set up and styling of a display in Harrods’ Designer Studio:

As part of a storewide campaign, the Pop Up Flower scheme is an ode to Spring.

The Designer Studio targets a younger, trendier customer so the concept for this specific display is to give a modern twist to a classic theme.

Oversized white flowers and graphically painted stripes are contrasting with the soft pastel colours of the outfits.

Design and set up of a display in the Egyptian Escalator at Harrods:

As part of a storewide campaign, the Made with Love and Precision scheme is a focus on beautifully made, hand-crafted products.

To create an homage to these luxurious pieces, showcases were designed, and then ornamented with sculpted panels that were inspired by the property of Marble.

Products were carefully selected to be displayed in each frame, following a theme that was different on every floor of the Egyptian Escalator.

Design and styling of a display focused on Alexander Wang to celebrate New York Fashion Week:

This long white plinth is a simple yet efficient way of giving a nod to the mythical “catwalk”, where an army of mannequins is used to echo the urban vibes of Wang’s collections.

At Harrods

Design and set up of a fixture for the Swimwear department:

The idea behind the 360° platform is to have a fixture that is as adjustable and modular as possible in order to alter the feel of the room throughout the season.

The structure is designed to keep the focus on the products by being fairly minimal, however the touches of colour on the panels are the subtle summery hints.

Set up and styling of the Erdem pop-up at Harrods:

Simple frames are being adorned with hanging purple flowers to match the printed blossoms of the Erdem collection.

Design and set up of an Infinity Mirror in the Superbrands vitrines at Harrods:

To frame beautifully made handbags, the vitrines are transformed into a infinity mirror where the product is limitlessly duplicated.

This very strong display brings the purses into another dimension, and it also allows the customer to see the detailing at the back of the product.

Design, set up and styling of a fixture for the Lingerie department in Harrods:

The oval shaped fixture was made to measure for this luxurious department, and covered in a rose gold material to match the feminine and muted atmosphere.

The styling is focused on the bodysuit, a strong piece that was highlighted by the accessories. Head pieces were also created using Birdcage veils and satin ribbon.

Design and set up of the Lilly e Violetta pop-up in Harrods:

The exclusive black and white creations of Lilly e Violetta are showcased on a central display, composed by a monochrome fixture.

Different heights give depth to the army of mannequins, which have been styled in a simple manner to keep the focus on the fur.

Design, set up and styling of a display for London Fashion Week in Harrods:

Cubic mirrored plinths were designed for this monochrome display where each element has a different height to play with perception.

The 360* design allows customers to walk around without constraint and fully appreciate the outfits, including the accessories.

Design and set up of a display in the Egyptian Escalator at Harrods:

As part of a storewide campaign, the Made with Love scheme is a focus on beautifully made, hand-crafted products.

To create an homage to these luxurious pieces, showcases were designed and ornamented with wooden panels, as a nod to craftsmanship.

Products were carefully selected to be displayed in each frame, following a theme that was specific to every floor of the Egyptian Escalator.

In a different area of the store, an entire wall was cladded in wood and lighted boxes where hung to display a selection of luxurious products.

The use of articulated wooden hands was consistent throughout all the different displays installed during the Made with Love scheme.

Design, set up and styling of a display for London Fashion Week in Harrods:

Cubic mirrored plinths were designed for this monochrome display where each element has a different height to play with perception.

The 360* design allows customers to walk around without constraint and fully appreciate the outfits, including the accessories.

Set Design, Art Direction and Styling for an online editorial content inspired by the iconic work of the Fashion Photographer Guy Bourdin.

The editorial is an homage to his suggestive narrative with an edgy touch.

Set Design and Styling for a 360 degrees fashion film available for VR and Online view.

Click and drag on the video to look around.

A selection of 3D renderings made in SketchUp.